CRANCA LIVE FEST, SPAIN
Transforming Live Performance into Digital Spectacle
Markets: Rental&Staging
Location: Europe
Type: Outdoor
OVERVIEW
GranCa Live Fest made its debut in 2022 at the Estadio de Gran Canaria in Las Palmas, establishing a new large-format festival for the Canary Islands. The event attracted approximately 30,000 attendees over two nights and set a new standard for visual production in regional live events.
Our role was to deliver a dynamic, broadcast-ready LED system that became integral to the festival's identity and success.
CLIENT REQUIREMENTS
The festival’s creative and production team articulated three core objectives to elevate the event’s visual and operational performance, with an overarching goal to create a "living stage" that integrated seamlessly with artists, lighting, and audience engagement.
Visual Versatility
Seamless shifts between genres, moods, and atmospheres without delay, to complement the diverse lineup ranging from Latin-urban to pop-rock.
Broadcast Readiness
A screen system that performed flawlessly with cameras, as every act was live-streamed—requiring a flicker-free, seamless surface that met broadcast-grade standards.
Rapid Reconfiguration
Minimized downtime between performances through fast panel swap-outs and stage re-layouts, ensuring the audience’s energy remained consistent throughout the event.
SOLUTION & EXECUTION
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Pilot Pro Series
To meet the client’s ambitious requirements, we deployed our premium Pilot Pro Series LED solution—selected for its high pixel density, exceptional colour fidelity, and rapid-deploy architecture.
A main LED wall of 220 m², configured for both close-view detail and wide-audience visibilityModular rigging with magnetic alignment mechanisms for fast panel swaps and layout changesIP-based signal distribution with full redundancy, supporting real-time content updates and broadcast-grade refresh rates
IMPACT & ACHIEVEMENTS
Strong Attendance
01
The festival drew over 30,000 attendees across two nights, establishing itself as a major new live event in the region.
Broadcast Excellence
02
The LED surface passed all camera tests with zero issues reported by streaming partners.
Creative Enhancement
03
Real-time social feeds, sponsor overlays, and floor LEDs extended visual storytelling into the audience.
Media Recognition
04
The festival was widely covered as “the new large-scale live event in the Canary Islands” in Spanish and international press.
Customer Testimony
"The Pilot wall became part of our performance—not just behind it. Artists referenced it, our lighting team referenced it, and the audience felt it. That kind of integration rarely happens."
Production Director
GranCa Live Fest
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