GUESS, a global lifestyle brand, has adopted a massive area of over 400 square meters BIM Plus-X Series by Esdlumen for over 50 retail stores in Canada and the USA, including its headaquarters in Los Angeles. GUESS has long been known for its iconic and sparkling advertising, reinforced by installing BIM Plus-X Series LED display that adds glamour to the collection display of GUESS. Today, GUESS has over 1500 retail stores worldwide and offers collections for men, women and children.

BIM Plus-X Series, with pixel pitches of P1.9 and P2.6, integrates groundbreaking patented smart inkjet craftsmanship, ensuring impeccable image quality and unparalleled visual clarity. Dwarfing regular inkjet craftsmanship in the industry, Esdlumen Smart Inkjet 3.0 Craftsmanship is able to improve contrast ratio by 33%. The advanced feature allows GUESS to present its collections with vibrant colors, precise details, and a wide viewing angle, captivating shoppers from every corner of the store.

Additionally, BIM Plus-X Series ensures efficient installation options like wall-mounting, hanging, and stacking. Tailored for installation of retail stores, BIM Plus-X Series supports being directly mounted onto the wall, utilizing the space for better in-shop experience for customers. With multiple sizes, flexible installation solutions and wireless connection for option, BIM Plus-X Series integrates marvelously into any space, creating a truly incomparable shopping experience. All these traits not only cater for decorative needs in retailing but also creates a visual feast for passersby.

Apart from this, BIM Plus-X Series supports 90° rotation of the cabinet, remaining high color consistency without color cast due to its center-symmetrically wiring design, which satisfies various creative splicing needs - L shapes, cubes, concave & convex. All these features perfectly explain why BIM Plus-X Series won 2023 Red Dot Product Design Award.

GUESS's adoption of BIM Plus-X Series underscores Esdlumen’s commitment to delivering high-performance, visually stunning LED solutions.

Esdlumen enjoys high popularity when it comes to commercial displays and has supplied a mass of commercial display for countries around the world in distinct fields, ranging from retailing, meeting room, transportation, broadcasting studio, education. Customers will be able to see these stunning displays in De Gaulle Airport in France, Zouk Club in Singapore, AEON Shopping Mall in Japan, Hyundai Center in USA, Shangri-La Hotel in China and so on.

In creating such vast sales network, Esdlumen subsidiaries undoubtedly play an important role: Japan Subsidiary, USA Service Center and European Subsidiary. Among them, the newly-upgraded USA branch has been expanded to 6,458 square feet with best-selling and in-demand models in stock. It enables faster delivery with lower labor and transportation costs to shorten delivery time and improve efficiency for customers. It also enables on-site engineers to advise customers on design and installation, project acceptance, technical training and on-site technical support, and solve customers’ problems more efficaciously and considerately.