When Digital Displays Become Part of the Space
A commercial LED display is no longer simply a screen for showing content.
In modern commercial environments, digital displays are increasingly becoming part of the architecture itself — shaping how people experience airports, shopping malls, retail stores, hotels and other public spaces.
As a result, visual performance is only part of the equation. The form of the display matters, too.
Traditional rectangular displays offer a highly functional and recognizable form. But in spaces defined by curves, flowing lines and refined architectural details, rigid edges can sometimes feel disconnected from the surrounding environment.
This creates a new design question:
What if the display could blend into the space as naturally as the content it presents?
With the new BIM Plus-TX (R-Corner), Esdlumen introduces a softer visual approach to commercial LED display design — bringing rounded corners to the BIM Plus-TX Series while maintaining the product's core advantages.
A Softer Shape for Modern Spaces
The most distinctive feature of BIM Plus-TX (R-Corner) is simple yet impactful: rounded corners.
Instead of a conventional rectangular profile with four sharp corners, the R-Corner design introduces smooth, curved transitions at each corner, creating a softer and more refined visual appearance.
This subtle change can make a significant difference in how a display interacts with its surroundings. Rather than competing with the architecture, the display becomes part of it.
It is not simply a different corner. It is a different relationship between display and space.
Designed to Blend In. Made to Stand Out.
This is the design philosophy behind BIM Plus-TX (R-Corner).
A commercial display needs to attract attention. At the same time, it should not disrupt the visual language of the environment around it.
The rounded-corner design creates a balance between these two needs.
From a distance, the display remains a powerful digital canvas for advertising, branding and visual storytelling. Up close, its softer profile adds a more sophisticated architectural character.
This makes BIM Plus-TX (R-Corner) particularly suitable for commercial spaces where digital impact and spatial aesthetics need to work together.
Where Display Meets Architecture
Airports: Creating a More Welcoming Digital Environment
Airports are no longer purely functional transportation hubs. Modern terminals increasingly combine mobility, retail, hospitality and brand experiences within a single architectural environment.
In such spaces, digital displays can serve many roles — from advertising and brand communication to passenger engagement and visual storytelling.
A rounded-corner display can complement the flowing lines and open structures often found in contemporary terminal design, creating a more cohesive visual experience.
Whether suspended above passenger circulation areas, positioned within premium lounges or integrated into airport retail zones, BIM Plus-TX (R-Corner) brings a more refined visual form to high-traffic environments.
Shopping Malls: Turning Digital Displays into Design Elements
Shopping malls are designed around movement, atmosphere and visual discovery.
From atriums and entrances to premium retail zones, digital displays need to capture attention while fitting naturally into the overall design of the space.
This is where the R-Corner design creates a distinctive advantage.
The softer profile helps the display move away from the conventional “digital box” appearance, making it easier to become part of the mall's visual identity.
Instead of simply placing a screen inside the architecture, designers can create a space where the screen and the architecture feel like they belong together.
For flagship stores, atriums, suspended displays and premium advertising environments, this balance can help elevate the overall visual experience.
Retail & Hospitality: A More Refined Digital Experience
In luxury retail, hotels and other premium commercial environments, every design detail contributes to the perception of the space.
Sharp, industrial-looking display structures may not always complement an environment built around softness, elegance and sophistication.
BIM Plus-TX (R-Corner) offers an alternative. Its rounded-corner profile creates a more approachable and refined appearance, allowing digital content to become part of the atmosphere rather than simply an electronic installation.
From brand storytelling and promotional campaigns to artistic visual content, the display can support both communication and experience.
More Than a New Shape
While the R-Corner design brings a new visual language to the BIM Plus-TX Series, it remains built around the practical requirements of commercial display applications.
The BIM Plus-TX platform combines a double-sided display design with an ultra-thin profile, making it particularly suitable for suspended installations where the screen needs to deliver visual impact from multiple directions without overwhelming the surrounding architecture.
With an ultra-thin cabinet of approximately 45 mm and support for installations of up to 10 m in height, the BIM Plus-TX Series is designed to maintain a clean and lightweight visual presence in commercial spaces.
The R-Corner version takes this concept one step further:
The display is designed not only to perform in the space, but to belong in the space.
